Mad Men

Is anyone watching Mad Men? I'd heard about it, especially when it won the Golden Globe for best drama tv series, but I'd never actually seen it. The fact that it's on AMC can't help the show garner viewers - I feel like the only time people turn on AMC is to get their Katherine Hepburn fix and then move on to Bravo or Food Network or whatever it was they were watching before. But maybe because it's on AMC, it can take risks that it couldn't on network TV.
Anyway, I was on a flight from San Francisco to New York on Virgin America (which not as great as it's hyped to be, by the way) two weeks ago, and I watched the first two episodes during the in-flight entertainment. And that was it - I was hooked. As in, order-the-season-from-Amazon-the-next-day kind of hooked. Set in 1960, it revolves around the office of a Madison Avenue advertising firm. The writing is incredible, the nostalgia is fun without overlooking the faults of the period (plus the furniture is so hot!), and the characters are unbelievably complex, with all of the protagonists seriously flawed. The next season starts in late July, and now that I've caught up on Season 1, I'm really looking forward to it.