Awkward, hilarious, and... rather clever

It would seem to me that all of those separations in the mattress would actually be uncomfortable, but apparently "The Love Mattress" is actually quite comfortable... and it's winning design awards, to boot.   My only beef with it: even though the website says you can put a "bed linen" (have we gotten to cool for the word "sheets"? seriously) on it, I'm a little skeptical of how that might work... which begs the question, how do you clean it???  But all of that aside, you have to admit the concept is pretty clever.